Like a true artist, Angela wanted freedom – the freedom to choose the right clothes and style for each client, which her job couldn’t satisfy. So, in 2010, with the full support of her husband, Angela launched her new shop in Holland V.
Aptly called, Dressroom, Angela, as style consultant, advises on ensemble matching for social and formal occasions. She carefully selects her merchandise (apparel and accessories) from the latest fashion waves in Hong Kong and Seoul.
In fact, she flies to these two cities every month without fail – to ensure her faithful list of regular customers continuously have new clothes and accessories. Dressroom boutique never carries more than one or two pieces of the same item. Since her merchandises get sold off fast, her customers have resorted to placing orders before her next trip. So, these days, when Angela goes for her buying trips, she is looking for what pleases her regular clients.
Dressroom has indeed taken the traditional boutique business concept a step further. Its deep appreciation of each customer’s need and how to satisfy these needs have given the term “personalized service” in the boutique business a new dimension.
Angela knows her customers so well that she is able to whip up something that accurately matches what her customers have in mind in a jiffy. If anyone could create fashion on-the-fly, it has to be Angela of Dressroom.
Accessories (necklaces, bangles, rings, earrings, etc)
211 Holland Avenue
Holland Road Shopping Centre
Tel: 6464 8090
12nn to 7pm (Mon to Sat)
12nn to 6pm (Sun)
For special deals and answers to any questions, please post them at our Holland-Village-Singapore Facebook Page.
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